VIOLET GREY
Creative direction, art direction, and design for Violet Grey. I work cross functionally across the brand to develop and support 360-degree creative across e-commerce, editorial, marketing, paid partnerships, and organic social. I oversee a creative team who produces all visuals for the brand, including e-commerce imagery, marketing campaigns, promotional assets, digital design, print collateral, and email campaigns.
Senior Art Director // Katelyn Roberts
Senior Visual Designer // Shanelle Griffin
Visual Designer // Kaley Venable, Becky Eaton
Creative Producer // Cori Jayne
Website Designer // Max Kaplun
EMAIL MARKETING
Violet Grey has a robust email marketing program, with multiple emails sent to our subscribers each week. The goal was to simplify and consolidate design templates, while allowing for a multitude of entry points and ways to engage the customer through dynamic imagery and personalized product recommendations that convert to sales.
Designer // Becky Eaton
PRODUCT
PHOTOGRAPHY
Creative direction for a new approach to product photography through the use of fresh photography talent, thoughtful lighting, and simplified storytelling that showcases our beautiful product without distraction in a fresh, modern way.
Producer // Cori Jayne
ENHANCED PDP
Art direction and project lead for Violet Grey’s first color matching campaign to promote Westman Atelier’s Vital Skincare Complexion Drops. The goal of the campaign was to enhance the customer experience and boost online sales by allowing for accurate shade matching. In the creative it was important to maintain a natural light and skin texture to accurately reflect the product and build trust.
View all shades HERE
Producer // Cori Jayne
Brand
Creative direction and visual brand identity for Violet Grey. The goal of imagery for the brand is to stay true to the Los Angeles roots of the company while bringing a fresh and modern perspective to the imagery through diverse casting, industry leading photographers, and an elevated but natural way of shooting product.
Producer // Cori Jayne